Turning Mexico City’s Pink Zone into A Golden Zone
The Pink Zone in Mexico City, also known as Zona Rosa, is conveniently located next to the Historical Centre and it’s where the main financial and commercial axis, Reforma Avenue, crosses the main part of the city. The Pink Zone is an excellent place to go shopping and there are many great places to stay .
The history of the Pink Zone only goes back to the late 1800s, but about a half-a-century agim when the restlessness of the late 60′s in an area known as the Juarez neighborhood was named the Pink Zone; making it neither white nor red, but most definitely Bohemian. About 20 years ago, this area was renovated to bring in a fresh, younger and hip crowd with a taste for elegance and glamour. Reforma Avenue truly became reformed. Then an American neighborhood was laid out, with Insurgentes Avenue and the Paseo de Bucareli Street, which made the area in the shape of an elongated triangle with sides that exchanged the traditional north/south orientation for one of a diagonal crisscross pattern.
The decade of the 60′s witnessed the inauguration of art galleries and bookstores under the patronage of intellectuals like Jose Luis Cuevas, Manuel Felguerez, Guadalupe Amor and Lilia Carillo who were instrumental of the new international, intimist styles.The cosmopolitan attraction of the Pink Zone by international travelers and locals a like, gave a huge boost for the construction of hotels, restaurants, night clubs, handicraft markets, and antiques stores all operating within the confinements of good taste.
The Pink Zone is always undergoing change with new bars, boutiques, and discotheques, given an ever increasing choice to all who visit and live in the area; making the area not only popular with tourists, but with all types of life styles. Mexico City, being inspired by how New York City turned Times Square into a destination hot-spot, are currently working on turning the Pink zone into a Golden Zone, complete with a San Antonio style canal and riverwalk.
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